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Information on data protection

We will process and use your data with care and in conformity with the legal regulations relating to data protection. The personal data provided by you will only be used for the purpose of handling your contact inquiry and providing the appropriate service or support.

Further details concerning the processing of your personal data by BMW AG together with detailed information on your data subject rights can be found online in the BMW data protection information.

My consent to marketing communication
Preferred channel:
I agree that BMW AG (Bayerische Motoren Werke Aktiengesellschaft, Petuelring 130, 80788 Munich) processes and uses my provided personal data (e.g. contact and personal details such as interests) for customer care and for selected communication of BMW Group product and service information as well as for market research. BMW AG may also transmit this data to certain subsidiaries (BMW M GmbH, Daimlerstr. 19, 85748 Garching-Hochbrueck) and the local BMW distribution company as well as certain contract partners and workshops (my stated preferred dealer, partners of my car purchases, service or consulting visits or my regional partner) in my home country which may use my data and contact me for the purposes mentioned above. Updates may be shared between the stated subsidiaries.
I agree that personal data is used to create an individual customer profile by means of a statistical procedure. Thanks to this profile, I will receive marketing communication with contents relevant for me such as e.g. personalized offers from BMW AG and certain subsidiaries (BMW M GmbH, Daimlerstr. 19, 85748 Garching-Hochbrück) and the local BMW distribution company as well as certain contract partners and workshops (my stated preferred dealer, partners of my car purchases, service or consulting visits or my regional partner) in my home country. I also agree that the customer profile is transmitted from BMW AG to certain subsidiaries and the local BMW distribution company as well as my contract partners and workshops for the purposes mentioned above and that these companies may contact me with contents relevant for me. Where available, the following data provided by me or generated due to my use of products or services of BMW AG, certain subsidiaries and their contract partners and workshops may be incorporated in the profile development: contact details (such as e.g. name, address, e-mail address); supplementary information/preferences (such as e.g. preferred dealer, hobbies); identification data (such as e.g. customer number, contract number); customer history (such as e.g. receipt of offers, vehicle purchase data, dealer information); vehicle data (such as e.g. usage data of the BMW Connected app: mileage, cruising range); app-/ website-/ social media data (such as e.g. usage data from the online accounts myBMW or myMINI). An exhaustive list with data of those categories can be found here.
Change requests regarding the declaration of consent and revocation right.
I am at any time able to revoke my submitted declarations of consent to BMW AG with effect for the future by contacting the e-mail address kundenbetreuung@bmw.de or the telephone number 0049 89 1250 160 01 (Mon-Sun from 8.00 am to 8.00 pm). After complete revocation, my data will no longer be processed and I will no longer receive marketing communication. Via the specified communication channels, I am furthermore able to request information about my data stored at BMW AG as well as the correction, deletion or blocking of my personal data. Further details regarding the processing of my personal data by the BMW AG and my rights can be found online in the BMW privacy policy.
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**SAR = Special Administrative Region